Morrisons opens up beef supply chain to help farmers
30 JUL 2019
Farmers who supply the supermarket for dairy cooperative Arla will also be able to sell bull and beef calves into the calf rearing units of Buitelaar Production, Morrisons’ beef rearing partners.
Belgian and British Blue crossed breeds may go on to form part of the retailer's beef supply chain.
With 30% of beef in the UK imported, working across the supply chain and across both beef and dairy could prove a step in making Britain further self-sufficient in beef.
A spokeswoman for Morrisons said the retailer owns its own abattoirs and end to end meat production.
She said it is an opportunity to connect the supply chains and support dairy farmers more.