Tesco's discount chain to source majority of produce from British farms

21 SEP 2018

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Tesco has launched its new Jack's stores which seems to be targeting Aldi and Lidl - the German discounters that have secured an increasing share of the UK grocery market since they appeared on the scene.

Tesco's announced that the first two Jack's stores would open on September 20 in Chatteris, Cambridgeshire and in Immingham, Lincolnshire.

Over the next six months, Tesco said it would launch between 10 and 15 Jack’s stores in the United Kingdom.

The new stores have been named after Jack Cohen, the founder of Tesco, who was known as "slasher Jack" for his pile it high and sell it cheap approach to retailing.

Starting in 1919, he built a business famed for making food available to everyone, at a time when many families simply couldn’t afford the food sold in shops. The launch of Jack's will form part of the centenary celebrations of Tesco's beginnings.

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